Your monthly deliverables
Each month you submit 3 videos and 4 high-quality event photos, all built around scripts and briefs we send you in advance. You don't post anything to your own accounts, content is handed off to Lucky and goes live on the brand channels.
The monthly content split, please follow exactly
- 2 lifestyle videos: everyday moments with Lucky Energy in the frame (morning routine, study session, gym, work-from-home, errands). Real, raw, relatable.
- 1 event / activity video: required every month. Bring Lucky Energy somewhere you're actually going: a party, vacation, outing, concert, festival, run club, picnic, road trip, beach day, etc.
- 4 high-quality event photos: captured during your event/activity, styled with Lucky Energy in shot. Crisp, well-lit, post-ready.
- All videos: vertical 9:16, 15 to 45 seconds, shot and edited by you per our brief.
- All photos: natural light preferred, clean composition with Lucky in frame.
- Don't post any of this content to your own social accounts, it's exclusive to Lucky's channels.
- Don't skip the event/activity requirement, it's the one non-negotiable each month.
- Don't ship videos without watching the brief reference 2 to 3 times first.
Get the brand voice right
Lucky leans into optimism, humor, community, and hopecore. Think real-life lifestyle moments, not polished brand advertising. TikTok-native energy: natural, relatable, a little messy, very human. Below are the four content lanes you'll be filming across.
Everyday Lifestyle
Morning routines, gym, study, work-from-home, errands, Lucky organically in the background or in-hand.
Events & Activities
Parties, concerts, vacations, picnics, run clubs, festivals. Lucky goes wherever you go.
Trend-Responsive
Popular sounds + on-screen text with a positive undertone that fits the optimism / hopecore brand values.
Recipes & Rituals
Mocktails, slushies, pre-workout pours, study fuel. Quick low-effort ways people use Lucky in their day.
Reference brands to study before filming
- @drinkolipop: short, trend-led, event recaps
- @nocco.usa: community + athlete focused
- @sunsipbyhealthade: comedic skits, on-screen text
- Watch 5 to 10 of each before your first shoot
↳ tip: when in doubt, film like you're texting a friend, not pitching a brand!
Shoot, edit & submit
We send you the briefs at the start of each month. Each brief includes a reference video, script, on-screen text, visual instructions, and a shotlist for photos. You film, edit, and submit final cut + photos for review.
Lead with a strong visual hook in the first 2 seconds. Pick one per video and commit:
Tone Talk and move like you're actually enjoying your day. Lucky is along for the ride, not the subject of a commercial. Natural light, clean backgrounds, no flat brand-script delivery.
Do
- Open with a visual hook: can crack, pour, sun-flare in-hand.
- Show Lucky Energy clearly in frame (label readable at least once).
- Keep videos vertical 9:16, 15 to 45 seconds, edited tight.
- Shoot extra B-roll, gives us flex if a clip needs swapping.
- Submit the event/activity piece + 4 photos every month.
- Match the reference: framing, pacing, on-screen text style.
- Send raw files alongside the edit, in case we need to recut.
Don't
- Don't read the script word-for-word, make it feel natural.
- Don't make health, energy, or performance claims.
- Don't pair Lucky with alcohol on-camera.
- Don't use copyrighted music outside platform-native libraries.
- Don't post the content to your own accounts, brand-exclusive.
- Don't name or bash competitor energy drinks.
- Don't skip the monthly event/activity requirement.
Earn your payouts
This is a 2.5-month pilot program with possibility of extension based on performance. Payouts are issued monthly after content is approved.
↳ $500 minimum over the 2.5-month pilot, before any extension!